Sarkodie recently launched his fourth studio album “Mary” at West Hills Mall and it was a success.
The next stop was in Tamale yesterday, 19th of September which happened at the Discovery Hotel.
Unfortunately, the much anticipated album autograph signing recorded a low turnout with fans refusing to attend the event.
Even though this was not the first time Sarkodie had been to Tamale to interact with fans, the low turnout could be attributed to the rate charged at the event. Also fans were supposed to pay GHc20 to be at the event, unlike at the West Hills Mall which was free for everybody.
The event organizers required everyone to pay GHc20 before getting to the place and even though that meant a free copy of the album and autograph signing, people really didn’t get the message clearly.
Many thought GHc20 was only an entry fee before paying for the actual Mary album as well.
Again the maximum amount that is usually charged by event organizers in Tamale is mostly between Ghc10 and Ghc15 making Sarkodie’s entry fee a bit cumbersome for the confused fans.
The people did not see the need to pay that amount just to take pictures with the rapper, buy an album and sign autographs — they wanted value for their money with at least performances to spice up the event.
Also, low publicity could also be attributed to the low turnout of the show. The people of Tamale have been disappointed in the past, with event organizers promising to bring artist(s) they couldn’t deliver in the end.
It can be recalled that Sarkodie had stated in the past that he wouldn’t be granting interviews to media houses anyhow.
It has also been revealed that Sarkodie had only one interview on a radio station in Tamale making the hype around the show very low.
It is also reliably informed that in terms of attendance, there were barely 50 people at the venue as at 1pm.
The album was produced by songwriter/musician Akwaboah, who is the first artist to be signed to Sarkodie’s Sarkcess Music Label.